Pop Culture Icons Memorable Advertising Strategies

Throughout history a vast number of people whether real or fictional have been embedded into our culture, and these people have had some sort of impact or significant meaning which made them icons above the rest. Some people were remembered for inspirational reasons, like Martin Luther King or Rosa Parks. Other figures in our popular culture, like Elvis Presley, The Beatles and Michael Jackson, will forever stick out based on their natural charisma and ability to entertain. Some people will be remembered for political reasons and others for their ingenuity, unfortunately some significant characters will be remembered for diseases, addiction and worst of all death. Most people in our popular culture did not seek to become icons or significant people in history; however our culture developed an affinity for them, their message, inventions or ideas. In some cases significant people in our popular culture were created, such as Uncle Sam or Rosie the Riveter, while others were created for amusement like Mickey and Minnie Mouse. There were other icons, however, which were created in a sort of diabolical genius fashion, like The Marlboro Man and Joe Camel, characters who were created as a way to deter from the seriousness of smoking. Major tobacco companies, including Phillip Morris and R.J Reynolds, created a way to ease the smokers mind and, perhaps worst of all, to ease the minds of smokers children while creating icons of world proportion. The Phillip Morris tobaccoShow MoreRelatedDiet Coke5620 Words   |  23 Pagesaudit on the Diet Coke brand in the United States. The brand audit will be divided into two main elements that examine the Diet Coke strategy as an individual entity from corporate umbrella brand. First a detailed brand inventory will be constructed showing the Diet Coke Brand profile. It includes a detailed examination of the brand elements and the marketing strategies. Also a comparison between Diet Coke and Diet Pepsi will be drawn based on those e lements, this is to understand the points of parityRead MoreAdvertising to Youth2683 Words   |  11 PagesIn the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income, and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormousRead MoreAbsolut Vodka - Brand Analysis5933 Words   |  24 PagesABSOLUT BRAND COMMUNICATION .................................................................................. 9 7.1 Breaking the branding rules .................................................................................................. 9 7.2 Advertising leverage to art ........................................... ......................................................... 9 7.3 A digital pioneer .......................................................................................................Read MoreMaking Sense of Advertisements Daniel Pope8330 Words   |  34 Pageson History Matters: The U.S. Survey on the Web, located at http://historymatters.gmu.edu) Advertisements are all around us today and have been for a long time; advertising-free â€Å"good old days† just don’t exist. 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Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 2-1 2) A firms image is based on the feeling consumers and businesses have about the overall organization and its individual brands. Answer: TRUE Diff: 1 Question Tag: Definition (Concept) Objective: 2-1 3) Effective marketing communicationsRead MoreThe Marketing Management Of Coca Cola9915 Words   |  40 Pagesgrown into a massive brand, because their positive messages transcend different languages and cultures. A coke is also something almost everyone can obtain, making it a product that is universally available, as well as universally accepted (Kotler Keller, 2016). Even when other countries have different soft drink options, they still choose Coca-Cola because of their message. Their marketing strategy also includes holding and sponsoring events, like the Olympics, the Super Bowl. 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As the celebrities traverse from a mere commercial presence to public welfare message endorsements, a whole new dimension is added to this process and helps us in achieving a holistic view of the impact which celebrities generate inRead MoreDisney: Marketing Analysis6567 Words   |  27 PagesCore product: magical experience. Actual product: attractions, shows, Disney characters, rooms, food. The actual product is delivered in a package, so the sections of the parks and resorts are consistent with certain themes. Augmented product: memorable service. The Walt Disney Parks and Resorts Company offers three product lines under Disneys brand name: parks, resorts, and cruise ships. Walt Disney Parks and Resorts had all the opportunities to introduce a new product line, cruise ships, in 1998